Tony’s Tractors

The Australian horticulture industry is being proactive in adapting to the challenges in its operating environment which are crucial to the future prospects of the industry, delegates at the ABARE Outlook conference heard in Canberra today. Mr David Chenu, the General Manager of Marketing Services at Horticulture Australia Limited, warned delegates that a new generation of consumers has emerged which challenges traditional methods of marketing. Mr Tony Russell, General Manager of Apple and Pear Australia Limited, outlined his organisation’s approach to research and development in an increasingly competitive market and emphasised the importance of cooperative relationships with private and government research organisations in Australia and New Zealand.

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